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Eric Clapton, Jimmy Page, Keith Richards, Paul McCartney, Pete Townshend, Slash and thousands of other guitarists have relied on Ernie Ball to deliver the iconic tone they are known for.

THE ART OF SOUND

Ernie Ball and acclaimed designer Aaron Draplin of Draplin Design Co. teamed up to create a series of limited edition artwork that celebrates the iconic, vibrant Slinky colors and string recipes that have become the best selling and most popular guitar strings in the world since they were introduced in 1962.

Watch the film
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